# VeryHum

> VeryHum is a review marketplace that connects brands with verified human reviewers.
> Real people test products in real life and submit honest reviews, photos, video and
> social content through the platform. VeryHum certifies brands that collect feedback
> this way, and studies trustwashing: the manufacturing of trust without earning it.

Founded 2026 by Emir Ramic. Based in Trier, Germany. Serving the United States and Europe.
Contact: hello@veryhum.com

## What VeryHum does

- **Review Campaigns**: brands run campaigns; identity-verified reviewers test products
  and submit written reviews with ratings, photos, video, and links to their own social
  posts. Reviewers are paid to test, never to praise.
- **Trust Certification**: the VeryHum Verified badge, awarded on four checks — a
  completed campaign, a trust audit, a no-suppression agreement, and identity confirmation.
- **Brand Trust Consultancy**: advisory work on building verifiable trust and avoiding
  trustwashing in review, content and disclosure practice.

## Key definitions

- **Trustwashing**: making something look trusted without earning it. Includes
  AI-generated reviews, paid endorsements presented as independent opinion, badges
  implying scrutiny that never happened, and claims with no supporting evidence.
- **AI review trustwashing**: praise written by a machine. Reviews and testimonials
  generated or inflated by AI so a product appears more loved than real experience supports.
- **Influencer trustwashing**: credibility rented rather than earned. A paid endorsement
  presented as an independent opinion.

## Policies

- Brands can respond to reviews. Brands can never remove reviews.
- Reviewers give honest opinions, including critical ones.
- Campaigns are public (open applications) or invite-only (brand selects reviewers).
- All review content lives inside the VeryHum platform; brands license it through VeryHum.

## Links

- [VeryHum homepage](https://veryhum.com/)
- [Trustwashing.com](https://www.trustwashing.com/): independent public-interest research initiative by VeryHum
- [The five forms of trustwashing](https://www.trustwashing.com/issues.html)
- [Guidance for brands and consumers](https://www.trustwashing.com/guidance.html)
- [Privacy Policy](https://veryhum.com/privacy.html)
- [Reviewer Terms](https://veryhum.com/reviewer-terms.html)
- [Brand Terms](https://veryhum.com/brand-terms.html)
- [LinkedIn](https://www.linkedin.com/company/veryhum)